Let’s talk about online leads ...
I KNOW they can be frustrating. But guess what? They’re not all trash. Some of y’all just ain’t following up fast enough… or strategically enough. 😅
Out of ALL the most challenging prospecting methods — cold calling, door knocking, and online leads — this is one of the most challenging. So if you’re feeling overwhelmed, you’re not crazy and you’re not alone. But you might need to take a real, honest look at your approach.
Here’s the truth: the moment a lead hits your CRM, the clock is ticking.
If you’re waiting even an hour to follow up, you’ve probably already lost them to an agent who moved quicker.
If you’re waiting even an hour to follow up, you’ve probably already lost them to an agent who moved quicker.
So here’s your warm-up game plan — save it, screenshot it, share it with your accountability partner. Let’s go:
📞 FOLLOW UP IMMEDIATELY
Respond within minutes. Not hours.
✅ Call and text them right away.
✅ Send your virtual business card (REB agents — you can create this in the Marketing Center).
✅ Ask a question they actually care about, like:
✅ Call and text them right away.
✅ Send your virtual business card (REB agents — you can create this in the Marketing Center).
✅ Ask a question they actually care about, like:
- Would you like to see the property? (Use the actual address they clicked)
- Are you planning to make a move this year, or just exploring?
- What’s the most important thing you’re looking for in your next home?
- Are you working with an agent already, or still figuring it out?
The goal here isn’t to interrogate — it’s to create real conversation. Keep it helpful. Let them feel heard.
🏡 SET THEM UP WITH A PROPERTY SEARCH/HOTSHEET
Send similar properties ASAP.
✅ Use your MLS or website to create a hotsheet based on price range, zip code, beds, baths, etc that your lead is interested in.
✅ Email AND text it.
✅ Mention something specific they said if you already spoke — make it personal, not cookie cutter.
✅ Use your MLS or website to create a hotsheet based on price range, zip code, beds, baths, etc that your lead is interested in.
✅ Email AND text it.
✅ Mention something specific they said if you already spoke — make it personal, not cookie cutter.
💌 WORK THE CAMPAIGNS
Don’t reinvent the wheel. Automate the wheel.
✅ Your CRM already has follow-up campaigns and email templates ready to go.
✅ Use a “Buyer Lead Follow-Up” campaign.
✅ Track your notes each time you connect.
✅ Keep calling. Keep texting. Keep providing VALUE.
Remember: the fortune is in the follow-up.
✅ Your CRM already has follow-up campaigns and email templates ready to go.
✅ Use a “Buyer Lead Follow-Up” campaign.
✅ Track your notes each time you connect.
✅ Keep calling. Keep texting. Keep providing VALUE.
Remember: the fortune is in the follow-up.
🔁 DON’T GHOST YOUR LEADS
Consistency wins.
For the first 3 weeks, commit to:
For the first 3 weeks, commit to:
- Calling & texting during the first 3 days
- Sending 1–2 helpful touches each week (think: tip videos, checklists, resources)
- Answering real questions
- Showing them you're their agent before they even sign a thing
Is it a lot? Yep. But here’s the math:
1 out of 10 leads can turn into a commission check within 60–90 days — if you work them.
And the ones who don’t convert right away?
Keep nurturing them. They build your future pipeline.
1 out of 10 leads can turn into a commission check within 60–90 days — if you work them.
And the ones who don’t convert right away?
Keep nurturing them. They build your future pipeline.
It’s a numbers game. The more you serve, the more you close.
Final Word 💬
I want you to win. Period. But let’s be real — success doesn’t just happen. You have to show up for it.
You can’t skip trainings, ghost your CRM, and hit snooze on opportunities… then wonder why things aren’t moving the way you want them to.
Every system, every call, every piece of support matters — but only if you’re in a place that’s built to help you grow. If you’re out here doing this real estate thing solo or without the right kind of broker support, I want you to consider this your sign. 🚨 You don’t have to do this alone.
At REB Realty, we don’t just throw you a logo and say “good luck.” We walk with you. We train you. We will plug you into real systems that get results.
Whether you’re brand new or rebuilding, scaling or shifting — we’ve got a track for that.
Whether you’re brand new or rebuilding, scaling or shifting — we’ve got a track for that.
This week, decide that you’re ALL in.
Not perfect — just present and putting in the work.
Not perfect — just present and putting in the work.
And listen… I’m talking to YOU and to ME too lol.
We’re all in this together — growing, stretching, and showing up even when we’re tired, stretched thin, and juggling it all.
We’re all in this together — growing, stretching, and showing up even when we’re tired, stretched thin, and juggling it all.
You’ve got this. We’ve got you.
Let’s grow — together.
— Keira 💼✨
Can I be transparent for a moment....
I fell out of love with real estate—
The chaos of life pulled me into a different fate.
Divorce drama, challenges, too many loops
I had to step away, give my heart a little room to regroup.
The world spun fast, my spirit feeling drained,
I needed a break, to heal, to reclaim.
Success came, but I had to let it all go,
To take the time to pause, to breathe, to grow.
But somewhere in the healing, the spark came back,
A fire that had dimmed, now blazing the track.
Refocused, renewed, I’m back in the game,
And this time, it’s different—no rush, no shame.
Walking in the dreams of my ancestors' grace,
Their strength, their courage, now lighting my place.
In the footsteps of those who came before,
Honoring their struggles, their dreams, and more.
I’m not great at social media or making videos online ,
But coaching my agents? That’s where I truly align.
I’m here to help my agents rise,
To see their goals clear, to reach for the skies.
We’re building legacies, one step at a time,
Changing communities, making them shine.
This journey’s far from over, it’s just begun,
I’m ready for the future, under the sun.
Excited to lead, to teach, to guide
In real estate, in life, with faith as my stride.
💜💜💜
Listen, listen—if you’re a real estate agent looking for consistent listings, you better stop sleeping on expired listings. These homes didn’t sell for a reason, and that’s where YOU come in to make it right! Expired listings are straight-up gold for agents who know how to show up, provide value, and close deals.
Why Do Listings Expire?
Before you slide in with your pitch, understand WHY that house is still sitting:
🚨 Overpricing – The seller shot for the moon, and buyers didn’t bite. Time for a reality check and a solid pricing strategy.
📸 Bad Photos or No Photos – Let’s be real—buyers scroll past ugly or blurry pictures. The listing needs a glow-up.
📢 Weak Marketing – If the last agent didn’t put in WORK on social media, ads, or networking, it’s no wonder the house didn’t sell.
🚪 Limited Access – If buyers couldn’t get in to see the home, how were they supposed to fall in love with it?
🏚 Property Condition – Some homes need love before they’re ready to hit the market again.
📞 Poor Communication – If the seller felt ignored by their last agent, they’re frustrated and skeptical. That’s your chance to be the solution!
How to Win Over Expired Listings
Now that you know the problem, here’s how you become the solution.
💡 Step 1: Call ASAP: Don’t wait. Within 24-48 hours of that listing expiring, call the seller and introduce yourself. They’re already getting calls from agents, so you need to stand out. Be warm, confident, and straight-up helpful.
💬 What to Say:
“Hey [seller’s name], I saw your home was on the market but didn’t sell. That’s frustrating, I get it. I specialize in getting homes SOLD after they expire. Can I stop by and share what I do differently?”
“Hey [seller’s name], I saw your home was on the market but didn’t sell. That’s frustrating, I get it. I specialize in getting homes SOLD after they expire. Can I stop by and share what I do differently?”
🔥 Step 2: Be the Solution, Not Just Another Agent: Don’t just tell them you can sell the house—show them how.
- Offer a fresh marketing plan (better photos, social media ads, email campaigns, etc.).
- Provide a real pricing strategy (backed by market data, not guesswork).
- Bring energy! Sellers want an agent who is hungry, passionate, and gets results.
🔁 Step 3: Follow Up Like a Boss: Most agents give up after one call. Don’t be that agent. Sellers are often hesitant at first, so you need to follow up multiple times. Use calls, texts, emails, and even pop by if they’re local.
💥 Step 4: Make the Process Easy: Expired listing sellers are tired. They don’t want more stress. Break down your process step-by-step so they feel secure and confident working with you.
Turn Rejections into Opportunities
Not every seller will be ready right away. Some might be mad at their last agent, some might say they’re “waiting.” Cool. Stay on their radar. A lot of these sellers will relist within a few months. If you stay consistent, friendly, and professional, you’ll be the first one they call.
Ready to Start Closing More Deals?
Expired listings are a game-changer for agents who know how to work them. Be different. Be valuable. Be the agent that sellers trust to get the job done.
💎 Want my free Expired Listing Checklist? Drop ‘EXPIRED’ in the comments or DM me, and I’ll send it right over! Let’s get these houses SOLD! 🏡💰
In this episode we talk with Keira Ingram on how she manages a growing business across several state lines. Growing any new business is tough, especially as a minority. There are never ending obstacles to overcome however, the most important thing is staying strong to your mission. Everything else will follow. Listen in to the powerful words from Keira on how she has been able to overcome obstacles and be successful.
